Doka Trends and Research

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Research to understand Brazilian consumers and inform business decisions. Explore the complete reports below and choose the study you want to buy.

Automotive

How Brazilians Choose Their Cars — What Has Changed with the Arrival of the New Chinese Brands So Far?

How do Brazilian consumers weigh established brands and new Chinese competitors? Explore the tensions between design, comfort, financing, maintenance, after-sales service and resale, including electric and hybrid vehicles.

  • Brand perceptions and purchase criteria
  • Ownership costs, service and resale
  • Electric and hybrid adoption

74 pages · Complete PDF in English
30 selected consumer narratives · Analysis, recommendations and sources

US$ 1,280

Per report · One-time payment

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Retail & marketplaces

How Brazilians Choose Where to Shop Online

Understand how Brazilians choose between Mercado Livre, Amazon, Shopee, OLX and Temu. The report examines how trust, price, delivery, navigation and seller reputation shape online shopping decisions.

  • Trust, reputation and perceived risk
  • Price, delivery and shopping experience
  • Platform choice and competitive implications

76 pages · Complete PDF in English
30 selected consumer narratives · Analysis, recommendations and sources

US$ 1,280

Per report · One-time payment

BuyExplore the report

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