About us · Doka Trends and Research
Research into people. For business decisions.
Doka investigates Brazilian consumer behavior to inform decisions about products, brands and growth.
Every choice sits within a routine, a budget and a way of seeing the world. Understanding that context helps a business identify what needs to change in its offer and what is worth preserving.
Collaborators throughout Brazil.
We work with a network of collaborators across Brazil, including state capitals and strategic urban centers. This structure brings the work closer to different consumption contexts and local realities.
Habits, cultural references, access and expectations vary across audiences and places. The network broadens the perspectives that can inform an investigation; scope and collaborator involvement are defined for each project.
A national presence requires attention to local differences. An experience observed in one urban center needs to be understood in context before informing a recommendation for another market.
How we conduct an investigation.
Start with the decision
What does the business need to decide? Which uncertainty could change that choice? The question guides the scope, sources and depth of investigation.
Look at the context
We relate what people say to the situations they describe, their conditions of use and explanations that could challenge the first interpretation.
Develop options
We organize what the analysis supports, its implications and three proposals for assessment. Recommendations make their limits and the need for further testing clear.
What we publish and what we protect.
We protect client identities in public cases. Our analysis distinguishes evidence, interpretation and hypotheses, and states when a conclusion requires further investigation. Each study’s audience and geography follow its question; a selected group is never assumed to represent the whole country.