Financial services
What makes a bank the primary one?
A bank asked us to reassess its business structure and how to improve the customer experience.
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Cases
What changes before a customer changes their mind?
Anonymized client questions about consumer choices in Brazil and what they mean for brands, products and channels. Each case sets out the business problem and three possible options to assess.
Fashion
Who shapes desire before clothes reach the store?
A fashion brand asked us to study how style references influence desire and clothing choices in Brazil.
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Beauty
What changes before a consumer switches beauty brands?
An international cosmetics brand asked us for a behavioral study on how women use cosmetics in everyday life.
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Beauty
Beauty is listening more. Is it understanding better?
A cosmetics company asked us to understand what women expect from its products and how those expectations relate to their personal-care routines.
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Technology
When does more content become a burden?
A company asked us to study how people relate to excessive digital content and how this affects their experience with brands.
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Marketplaces
More choice, or greater confidence in delivery?
An international marketplace company asked us to study what customers would most like to find on its platform beyond what it already offers.
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Automotive
How do interior space and finish affect car choice?
An automotive company asked us to research how customers relate to vehicle interior space and finish in Brazil.
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