Beauty
What changes before a consumer switches beauty brands?
An international cosmetics brand asked us for a behavioral study on how women use cosmetics in everyday life.
Explore the case ↗Cases · Brazil
Cases
What changes before a customer changes their mind?
Anonymized client questions about consumer choices in Brazil and what they mean for brands, products and channels. Each case sets out the business problem and three possible options to assess.
Beauty
Beauty is listening more. Is it understanding better?
A cosmetics company asked us to understand what women expect from its products and how those expectations relate to their personal-care routines.
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