A diagnosis of the problem
An analysis of usage situations, choice criteria and audience tensions, with sources, counterevidence and limitations.
In practice
Helps identify which problem deserves priority.
Exclusive research for your decision
A separate investigation focused on your product, service and intended Brazilian market. Scope and budget are assessed for your decision; an individual report purchase does not include this work.
What to include in your email
Describe your product or service, the decision to make, the audiences and regions considered and the deadline. We assess the evidence needed, depth, deliverables, effort and exclusivity terms before preparing a proposal.
Our anthropological perspective connects choices with routines, relationships, values and tensions. We distinguish evidence, interpretation and hypotheses, including explanations that contradict the initial thesis.
What your business receives
Analysis for the decision in front of you.
The work defines the problem, explains what the evidence supports and proposes options for your business to assess.
Business implications
What the findings could change in product, portfolio, positioning, communication or channels.
In practice
Gives teams a shared basis for discussing alternatives.
Three courses of action
Proposed options with rationale, risks and criteria for assessing the next step.
In practice
Helps choose what to test before increasing investment.
Existing reports follow the scope of the selected edition. For exclusive research, the question, audiences, methods and deliverables are defined around your business decision.
Bring a decision that needs an answer
- Which use situation should a new vehicle demonstrate to its intended audience?
- Where does a marketplace seller lose control, and which support could address that?
- Which first audience, channel and promise should a brand investigate before entering Brazil?
What the proposal will define
The business question, categories, audiences, regions, source coverage, observation period and alternatives to compare. It will specify an executive reading, contextualized accounts, counterpoints and conditional options for product, pricing and communication, with final sources and limitations.
Delivery format, timing, budget, access duration, permitted uses and any agreed exclusivity are stated before contracting. Existing-report purchases do not include this work. Recurring monitoring, when requested, needs its own scope; it is not an automatic subscription.
From inquiry to delivery
Start with the decision you need to make.
Your question
Send the product, decision, intended audience and deadline by email.
Feasibility and scope
We assess source availability, relevant comparisons and what the evidence can support.
A separate proposal
Agree deliverables, timing, investment, access, permitted use and any exclusivity before commissioning.
Research and delivery
Receive the agreed analysis with evidence, interpretations, conditional options and final sources clearly distinguished.
Entering or expanding in Brazil? Explore the research approach.